Drive: The Surprising Truth About What Motivates Us
Here's a video I recently came across while doing on a link-clicking mania. It shows what motivates us as individuals and workers. I'll take some of your time and have you watch this, and don't miss a thing he says.
Some of you open source advocates and Blender fans out there might relate to this pretty well.
By the way, the talk is from Dan Pink's talk at the RSA.